We developed a conceptual packaging and visual identity project for Octo, a premium rum line.

Designing a product concept helped stakeholders understand the dynamics of the product in order to showcase the best qualities and maximum features of the whole line.  

Known as the pirates’ “favourite drink”, a fictional story involving the beverage inspired the design. After discovering the origin of the sailors’ joy, the octopus attacks the boat to steal some bottles of rum and then parties in the high seas.