We used an agile methodology to help Givaudan accelerate the NDP process, in order to demonstrate its expanding capabilities beyond flavours and provide innovative solutions for demands on naturals, clear & clean labelling issues and sustainability products.

More than 60 new products were developed following a FoodTech startup approach. Solutions were showcased in various sensorial immersive experiences, including: augmented reality, virtual market and tasting. The products were sampled and evaluated by 700+ clients from the Brazilian, Mexican, Argentinian and Colombian markets. 

More than 2,833 product reviews were generated by the brand leaders who attended the events.